Jewelry :
Cannes and its splendor and glittering jewels of the stars invited to the international film festival
It's not just movie stars shining on the red carpet. Each year, dazzling jewels have a considerable impact on the Cannes Film Festival and the city itself. We will examine the relationship between the event and the major jewelry brands worn by the biggest celebrities. We will quickly see the lasting glamor of the Côte d'Azur.
Jewelry is an important part of the Cannes Film Festival. Exquisite creations of brands such as Chopard, Boucheron and others adorn the ears, neck and wrists of the main actresses of the day.
Cannes is also a history of jewelery
Once a year, in May, the brilliant Boulevard de la Croisette gains a little more luster thanks to the Cannes Film Festival. Movies are often revolutionary, elegant ball gowns and fabulous parties. However, that's not all! A striking detail is particularly hard to miss: jewelry.
Cannes in all its splendor! We will introduce you to the beautiful glittering jewels of celebrities who came to the red carpet at the 72nd edition of the International Film Festival. Chopard, Boucheron, Cartier, Bulgari, de Grisogono.
The Riviera and jewelery are inextricably linked. If it were not the festival, it would be the Europeans who shine at Club 55 with their earrings or who would try their luck at the Casino of Monte Carlo, sparkling fingers of precious stones.
What makes the unbridled glamor of southern France attract these sparkling jewels and the brands that create them?
Cannes and Chopard, a long partnership
Chopard has been an official partner of the Cannes Film Festival since 1998. It was the year of the redesign of the famous Palme d'Or trophy. This is a brand closely linked to the festival and Cannes. Since 1998, it is one of the official partners of the event. The alliance was initiated by Caroline Scheufele. She, as Artistic Director and Co-President, has helped turn Chopard into a global brand of quality jewelry and watches.
In addition to hosting sumptuous evenings each year during this event, the brand also reviewed the Palme d'Or trophy. This is how the beginning of the partnership was given. Since 2001, she sponsored her own Chopard Trophy. As a reminder, this one is awarded to two talented young actors each year. A special edition of the Palme d'Or engraved with diamonds was also created two years ago.
However, the brand does not only provide gold trophies. Each year, dozens of high-profile stars adorn themselves with the most spectacular creations of the field of fine jewelery.
The descent to Cannes of musicians, celebrities and actors to celebrate the Chopard Festival
Enduring collaborations with celebrities helped define the brand. These celebrities are Cate Blanchett, Julianne Moore, Marion Cotillard and Catherine Deneuve. A special collection with Rihanna, in recent years, has also brought the world of music into the circle of Chopard.
Since 2013, the brand collaborates with Livia Firth on the collection Green Carpet. In this way, she produces sustainable jewelery using Fairmined gold and diamonds from ethical sources. In 2014, the first trophy of the Palme d'Or was created using traceable metals in the service of the population and the environment.
Two years ago, we also marked the 20th anniversary of the opening of the Chopard boutique, boulevard de la Croisette. Those who visit the festival and throughout the year are offered the opportunity to soak up some glitz of the Riviera. They do this at the Festival's special editions and through themed windows that clarify the special relationship between the two institutions.
Cannes 2019, an edition of the Cannes Film Festival in the brilliant light of Chopard
A jeweler's name will definitely be retained this year! Chopard was the choice of many celebrities who went to the 72nd edition of the Cannes Film Festival.
It is a company suise of luxury watchmaking, but also jewelery. It was founded in 1860 by Louis-Ulysse Chopard. Then, the latter sold it to Karl Scheufele III, German watchmaker and jeweler.
Chopard was the jeweler responsible for designing and producing the Cannes Film Festival trophies. It is undoubtedly one of the most popular brands of jewelry and watches to appear on the red carpet.
Cannes under the distinctive sign of Chopard
As every year, the House painstakingly creates a series of impeccable masterpieces for Cannes. In the 2019 Red Carpet collection, Caroline Scheufele, co-chair and Artistic Director of the House, there is the idea of "LOVE".
Using its incredible creativity and the exceptional craftsmanship of the House, Chopard presents a collection of fine jewelry in 72 pieces. He made his first steps, at this Festival, with Julianne Moore, Araya Hargate, Elle Fanning, Liu Tao and Jessica Jung.
The earrings presented below have proven to be very popular. First Izabel Goulart, then Priyanka Chopra and finally Chinese actress Guan Xiaotong. One can only be fascinated by the blue intensity of these earrings.
The Burgundy lips of Amber Heard have been complemented by the intense diamond and ruby earrings of Chopard.
Cannes and Boucheron, another long and exciting story
Boucheron is a historic house that has its roots in the 19th century in Paris. She has also been involved for many years in the jewelery scene in Cannes.
At the festival, the Boucheron fine jewelry collection has always been a favorite. His glittering appearances on the red carpet showed that this stylish brand was one of the flagship brands.
Each year of the festival, Boucheron invites in a suite the ambassadors of famous brands and their stylists. They do it before glamorous evenings so that they can choose the perfect dazzling piece.
There is also the La Croisette shop. She is specialized in fine jewelery. In addition to selling the other ranges of the brand, this is the perfect place to visit to see the jewels.
The space has recently been renovated. It reopened last year, making it more appealing than ever. You may remember the iconic Serpent Bohème collection from last year (reinvented in 2018)? She was in red garnet and green malachite. It was a huge success since, in Cannes and elsewhere.
Celebrities wearing Boucheron creations at the Cannes Film Festival
On the occasion of the closing ceremony of the 72nd Cannes Film Festival, French actresses Marina Fois and Géraldine Nakache chose to wear Boucheron.
Other celebrities have also chosen to wear the creations of Maison Boucheron. The day before, Mila Jovovich, Laure Calamy, Virginie Ledoyen and Aurélie Dupont also carried Boucheron creations. Ana Beatriz Barros was also seen wearing a selection of pieces.
On the occasion of the Women in Motion official dinner - KERING, actress and director Salma Hayek-Pinault wore Boucheron. Camila Coelho and Chinese actress Zhou Dongyu too. Who else was also seen wearing Maison Boucheron's creations?
They are Chinese actress Gong Li, Polish model Anja Rubik, French ballerina Aurélie Dupont, French actress Virginie Ledoyen and Italian actress Valeria Golino.
On the fourth day of the festivities of the Cannes Festival which was marked by the creation of Bread & Glory, we saw Anja Rubik appear on the red carpet of Cannes and wear the necklace Question Mark from Boucheron's Lierre de Paris. The manikin associated him with a tuxedo elegant black silk and crystal rock ring and Boucheron dome.
Bulgari in Cannes for decades
While some brands continue to strengthen relationships with the stars they have been working with for years, others are targeting a new wave of celebrities. Bulgari, once synonymous with Italian stars such as Sophia Loren and Carla Bruni, turned to Bella Hadid, Emily Ratajkowski and Lottie Moss. The bold Italian style of Bulgari has been an integral part of the Cannes red carpet for decades.
The jewels worn by the young starlets, while retaining the distinctive features of a colorful style, have been worn in a very modern way. The fancy necklaces were chosen. Spectacular earrings have been combined. Also, the whole thing has been combined with an elegant and minimalist make-up. This is an important choice for high-end jewelery in the 21st century market.
Who brought Bulgari to Cannes
As always, the Cannes Film Festival brought together stars from around the world. Among the stars, many have chosen to dazzle with their Bulgari jewelry. Camilla Morrone was one of those who wore Bulgari jewelry. She wore the exclusive Bulgari necklace from the fine jewelry Cinemagia to the projection of Quentin Tarantino's highly anticipated film, Once upon a time in Hollywood.
Carla Bruni has also paired a pair of earrings from Bulgari's new Cinemagia collection. She associated it with a Serpenti ring and bracelets. Carla Bruni appeared in Bulgari for the screening of the film Wretched.
Bulgari's Ambassador, Bella Hadid, wore the jewels High Collection from the Diva, Serpenti and Fiorever collections for the projection of Rocketman and of Bread and Glory.
For his part, the legend of the cinema Alain Delon wore the Octo Finissimo watch accepting the Palme d'honneur at the festival.
Many models and actresses also stole the show in Bulgari jewelry. There are names like Hailey Clauson, Blanca Padilla, Nieves Alvarez, Valery Kaufman, Maya Henry and Praya Lundberg. The actresses climbed the steps in Bulgari during the various screenings throughout the Cannes Film Festival as well as during the exclusive amfAR gala dinner.
The four-time nominee of BRIT, Anne Marie, paraded on the red carpet adorned with a multitude of Bulgari jewels. Diamond earrings Divas Dream with sapphire accents were paired with a Serpenti snake head necklace made of sapphire, aquamarine and diamond.
The evening of Grisogono
The house of Grisogono is Geneva. Last year, in 2018, the party that the house organized, took place in Antibes. The house of Grisogono makes special evenings every year at the Cannes Film Festival. This year, the evening was held at the Cap-Eden Roc Hotel.
Eva Longoria took de Grisogono to Cannes. The American actress was wonderfully beautiful on the red carpet by adding even more glamor with the holding of GRISOGONO. She captured the light by pairing a beautiful pair of yellow and white gold and white diamonds earrings with white diamonds and diamonds.
The diamond ring of Dua Lipa, lined with emeralds by Grisogono, has attracted attention on the red carpet. For her press room look, she wore Saint Laurent's head to toe. This included these oversized Smoking Star crystal earrings. These last marry perfectly with the celestial imprint of her dress.
She completed this look with a variety of rings from Alan Crocetti.
Cartier at the 2019 Cannes Film Festival
The singer of Hurts Like HellBeer turned everyone's head. She wore Norman Silverman diamond earrings and a stack of Cartier bracelets Love in gold, silver and rose gold.
Cannes and jewelery: a story that will last forever
So, how is it that the world of cinema, jewelery and the Côte d'Azur go hand in hand? Everything comes down to one word: glamor. There is no place in the world that seems more suited to the jewels of this magnificence.
The extra pomp of the film festival is the perfect advertisement for the region and the jewels themselves. The shops of the Boulevard de la Croisette continue to flourish thanks to the success of the festival. After all, who does not want a little more glamor in his life?
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